To be #successful in #business as an entrepreneur you must, “Develop your own #PersonalBrand”
Part 3 on developing your personal brand include: “Be connected to important people, companies and brands”
#DanSchawbel call this branding by association and defines it as follow: “Creating a linkage between two brands of unequal brand equity, to build upon the brand of lesser equity through association.”
Until you’re a “brand name,” you must try as to associate yourself as much as possible with people who are more successful, has a more powerful brand and corporations that are well-known. When you go to a lot of corporate websites for startup companies, you’ll notice that they really push their press mentions and quotes from experts who endorse them on the front page. It creates credibility and prestige as well.
Associate yourself with other brands by utilizing the following two steps.
1) Write down the names of brands whose association you would benefit from. Start with the three C’s (Company you keep, College & Colleagues)
2) Ask for an endorsement and leverage against it. You won’t get anything unless you ask for it. By being aggressive and asking for help, in the form of an endorsement, you’ll actually see results. An endorsement could be for your work, your blog, your event, or just about your expertise.
Wishing you all the best in building your personal brand!!!